Headline: Our new look captures the joy of the ride
We’re celebrating our 40th birthday with a fabulous new look including a fresh logo design and new club colours.
The logo features the rivers, mountains, sunshine and roads of the Elbow Valley and surrounding areas where most of our club rides take place.
The vibrant colours also match the scenery – the blue of water and sky… the green of trees and grassy fields… the yellow of sun, canola, and fall foliage… the charcoal black of the Rockies, roads, pathways, and bicycle tires!
Encircling it all is a wheel of sunshine, evoking the joy of a happy day spent on two wheels with great friends – whether on a road, mountain, pathway or e-bike.
We believe the logo captures the uniqueness of our club compared to other bike groups in Calgary and Western Canada. We want to stand out as a recreational club, focused on fun, fitness and friendship. We welcome riders of all levels, and we’re known for our wide variety of cycling routes with spectacular scenery and destinations.
Thank you to the logo team
The new look was developed by a team of EVCC volunteers with the help of Calgary graphic designer Isabel Duffy (photo below). Isa is an active cyclist, skier, and outdoor enthusiast who understands the EVCC lifestyle of fun and fitness. Thanks to Isa and the logo committee of Tanya Colwell, Helen Hayes, Maria Saley, Don Hollingshead and Heather Opseth.
New jerseys coming soon
We know you’ll be excited to sport this new look while riding this season – we are working on new jersey and clothing designs that will be available in time for Spring cycling. Please stay tuned for more details.